Even if the company promoted a price tag just north of $60k for this trim, that’s severely understating its actual price tag of over $75,000 with the optional packages. If Volvo marketed this tester as-is and then bragged about starting prices around $50k (for the base trim), then I’d say that’s a bunch of bologna, and also false advertising. Article content Optional packages in the Volvo XC60 This advertisement has not loaded yet, but your article continues below. That’s an entirely different audience to target, one that likely has a higher income, since the T8 eAWD Polestar Engineered plug-in hybrid can run upwards of $90,000.
#VOLVO CROSSOVER 2022 FULL#
Would any of that info persuade you to rush over to Volvo’s website? Probably not, because many other vehicles can boast similar specs.Īlso, if I was a consumer genuinely on a mission to save the Earth and, in turn, save on gas, then I might bump up a couple trims to the full hybrids, or even the pricier plug-in hybrids. Sure, I could talk about its price and say something about the “mild hybrid powertrain” and fuel consumption, but it really isn’t anything mind-blowingly spectacular. Its fuel consumption isn’t anything to brag about, since its combined average is 9.9 L/100 km, which isn’t horrible, but keep in mind that it requires that premium-grade fuel. I probably wouldn’t say all that in the ad. The base trim starts at a bit over $50k, while this tester starts at $62,450 and is powered by a mouthful: a 2.0L I-4 + 10-kW motor + 0.4-kWh + lithium-ion battery.
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